Tom's of Maine

Tom's of Maine has a heartwarming story that began with Tom and Kate Chappell's journey to find natural and unprocessed personal care products for their family. In the late 1960s, they moved to Maine in search of a healthier and simpler life for their growing family. They embraced the benefits of natural and unprocessed food but were disappointed to find that most personal care products on the market contained artificial ingredients and preservatives. Determined to make a change, they decided to create their own natural toothpaste.

In 1970, with a $5000 loan from a friend, Tom's of Maine was founded. The company was shaped by Chappell's entrepreneurial spirit and values, and by 1975, they introduced the first natural toothpaste to the U.S. market. The company's commitment to providing natural and effective products, along with their belief in giving back, led them to find meaningful ways to care for the planet and their communities.

Tom's of Maine became a part of the Colgate-Palmolive company in 2006, but their mission and values remained unchanged. They continue to focus on creating natural personal care products that work well and are good for both people and the planet. The brand is committed to sustainability and measuring its impact, to create a healthy future for all. As a Certified B Corp, they strive to be an inclusive and responsible company, encouraging their employees to participate in charitable activities and donating 10% of their profits to nonprofit organizations. Tom's of Maine believes in "doing good, for real," and their dedication to positive change can be seen in everything they do, from their products to their policies and partnerships.