Konscious

Konscious stands at the forefront of the plant-based food revolution, driven by the innovative spirit of Yves Potvin, a chef whose journey has significantly shaped the better-for-you foods movement. With roots stretching back to the health-conscious shifts of Vancouver in the 1980s, Yves has been instrumental in bringing plant-based options into the mainstream. His pioneering work led to the creation of Yves Veggie Cuisine and the beloved brand Gardein, setting the stage for his latest venture, Konscious.

Today, Konscious is redefining convenience and sustainability in the freezer aisle with its lineup of plant-based sushi, poke bowls, and onigiri. Each product embodies Yves' commitment to exceptional taste, nutritional value, and environmental stewardship. Konscious invites consumers to experience the joy of plant-based eating without compromise, proving that you can savor delicious food, nurture your health, and contribute to a better world simultaneously. Through Konscious, Yves Potvin continues to innovate and inspire, making plant-based eating an accessible, enjoyable choice for everyone.