For Bitter For Worse

Founded by Shelley Elkovich, For Bitter For Worse creates bold, non-alcoholic cocktails that cater to a healthier, more inclusive culture. After a rare neurological reaction led Shelley to give up alcohol, she and her family—husband Jeff and their adult children Rowan and Aubyn—began crafting their unique beverages in Portland, Oregon.

Made using certified organic, regeneratively farmed, and foraged botanicals, their drinks have earned over 18 international medals and trophies, and have been named Wirecutter's Best N/A Drinks for four consecutive years. The company’s innovative "reverse bootlegging" production process sets them apart, ensuring the cleanest, most inclusive label in the category.

As a woman-owned, disability-owned family business, For Bitter For Worse is dedicated to co-creating a more inclusive and healthier drinking culture, offering exceptional taste and quality without alcohol.