Fever-Tree
Fever-Tree's journey began in 2003, rooted in a simple yet transformative premise initiated by co-founders Charles and Tim. With backgrounds in different sectors of the drinks industry, they converged on the idea that the majority of a gin and tonic, the tonic itself, deserved as much attention and quality as the premium spirits that were rapidly gaining popularity. This meeting of minds sparked the creation of Fever-Tree, a pioneering brand that set out to redefine the mixer category.
Recognizing a shift in consumer preferences towards more discerning consumption, particularly in the provenance and quality of their beverages, Charles and Tim embarked on a mission. They sought to create mixers that would complement and enhance the world's finest spirits, challenging the status quo of the mixer market. Fever-Tree's commitment to using only the highest quality natural ingredients, sourced from small suppliers around the globe, quickly set the brand apart.
Today, Fever-Tree is renowned for its range of premium natural mixers, meticulously crafted to bring out the best in spirits, thereby transforming the drinking experience. The brand's dedication to excellence and innovation has not only captured the attention of discerning consumers worldwide but also redefined expectations within the beverage industry. Fever-Tree continues to lead with the same passion and premise that three-quarters of your drink is the mixer, and it should be the best.