Bitchin' Sauce
In the vibrant farmers' markets of San Diego, Starr and L.A. Edwards embarked on a culinary adventure that would soon revolutionize the way we think about dips. Bitchin’ Sauce was born out of a desire to create something both nutritious and irresistibly tasty. With Starr's culinary ingenuity and L.A.'s creative prowess in songwriting, the couple blended their passions to create an entirely new category of almond-based dips that quickly became a market sensation.
As their delicious dips gained popularity, the Edwards family embraced a nomadic lifestyle, touring the nation with their growing family, sauce in tow by day and enchanting music audiences by night. Their unique journey of balancing family life, music, and entrepreneurship has not only defined their brand but also inspired many.
Thirteen years on, the Edwards family remains at the heart of Bitchin’ Sauce, embodying the spirit of innovation and adventure. With the recent expansion into the Bitchin’ Music Group, they continue to explore new frontiers while staying true to their mission of making the world a more Bitchin’ place. Each tub of Bitchin’ Sauce not only represents a commitment to quality and taste but also a piece of the Edwards family's extraordinary journey, inviting consumers to be part of their ongoing adventure.