Barbara's

Founded in 1971, Barbara’s embarked on a mission to blend the joy of eating with the benefits of wholesome nutrition. This mission has led to the creation of products that families not only feel good about consuming but also genuinely enjoy. Signature offerings like Puffins® Cereal and cheese puffs showcase Barbara's dedication to taste, health, and happiness.

Barbara’s unwavering commitment to quality is evident in its focus on Non-GMO Project Verified ingredients and its role as a founding member of the Whole Grains Council. The brand prioritizes transparency, openly sharing ingredient lists on every box, underscoring its belief in the right of consumers to know what they are eating.

Believing that happiness and health are intrinsically linked, Barbara’s promotes food as a source of joy and a medium for connection. Beyond just nourishing the body, Barbara’s seeks to enrich the lives of its customers by encouraging laughter, joy, and meaningful moments shared over good food. The brand stands as a testament to the idea that caring about what goes into our food can transform not just our meals, but also our lives and the planet.

In essence, Barbara's is not merely a food company; it is a community advocate for a joyful, healthy lifestyle supported by nutritious, tasty food choices. By choosing Barbara's, consumers support a brand that values health, community, and environmental stewardship.