Tender & True

Tender & True is an independently owned company based in the Midwest. All of their products are produced here in the United States. With an emphasis on sustainability, they only utilize proteins that have been ethically sourced and humanely raised. Some of their certifications include Global Animal Partnership (G.A.P.), Marine Stewardship Council (MSC), National Bison Association, USDA Organic, and Non-GMO Project Verified. They produce an extensive line of recipes that allow for pet owners to pick products that best suit their pet's needs, whether that be grain free or grain inclusive, or even poultry free products. Their canned and dry recipes are complete and balanced for optimal pet nutrition. Tender & True's mission is to provide premium certified pet food that deepens the bond between pets and owners. Tender & True is driven by a love of all animals and finding a better way to provide sustainable, humanely raised, and Certifiably Better pet food.