Confusion Snacks

Founded by Aadit Patel, a first-generation Indian-American, Confusion Snacks was born from a desire to create a snack that mirrored his multicultural upbringing. Growing up in a world split between American pop culture and traditional Indian family values, Aadit found himself longing for a snack that could bridge his dual heritage—something that was neither entirely Indian nor wholly American, but a perfect blend of both.

Fueled by his passion for diversity and innovation in flavor, Aadit embarked on a journey to transform the snacking aisle with Confusion Snacks. Each flavor, from the umami richness of Black Truffle Masala to the spicy zest of Chili Chaat and the refreshing tang of Mint Chaat Popcorn, is crafted to challenge and delight the taste buds. These snacks are more than just food; they are a celebration of the complex identity that many multicultural Americans share.

Confusion Snacks stands out in the market with its commitment to health and quality. Each snack is vegan, made with gluten-free ingredients, and cooked in 100% avocado oil, allowing snack lovers to indulge without compromise. This approach not only caters to diverse dietary preferences but also aligns with Aadit’s vision of providing guilt-free indulgence.

As Confusion Snacks continues to grow, it remains dedicated to its core mission of representing and celebrating the rich diversity of American culture through bold and innovative flavors. Each bag of Confusion Snacks is a testament to the delicious possibilities that arise when cultures converge, offering a snack that is as unique and multifaceted as the people who enjoy them.